Grupo Intercom - A new website for 12designer's mothership!
Secteur: Start-ups, Venture Capital
Description
WHY?
This webpage will be a simple, independent, adapted and more modern version of the homepage of the Spanish Incubator for our German Incubator. In essence it will act as a microsite since the German incubator is independent from its Spanish counterpart and therefore different information needs to be transmitted (ex.: in Germany we are still analysing Investment proposals whereas in Spain the last assessment period just closed).
Note: There may well be further projects since the brand identity and Spanish website will be overhauled some-time in the near future.
SCOPE OF THE PROJECT
We would like you to design the home (start) page and one sub-page. The sub-page will be the page titled other projects (more details below).
We are looking for the overall design idea in the home and want to see the solution for the sub-navigation and the element in the sub-page.
Our suggestion would be that you create a proposal for the home and then when you have received positive feedback from us we would like you to design the sub-page, this should save you from duplicating work. However if you straight-away want to create both pages you are more than welcome.
In the content section and the attached files you will find more information on both sites.
WHAT TO COMMUNICATE?
The website is to be emotionally appealing with a focus on people with a job interest and entrepreneurs looking for investors. It should present Grupo Intercom as having a long experience in what he is doing and as a trustworthy partner to realise your dream: Becoming a successful entrepreneur; Working with something that fulfils you and leaves you room for self-determination and autonomy. We would like to project an innovative work environment that is defined by: room for the individual, networks, teamwork, absence of hierarchy, etc...
Attributes we want to communicate are:
- light
- fresh
- dynamic
- elegant
- young
- informal
- modern
- professional
- high-performing
- sustainable
VISUALS
Maintaining the logo, the main colours are:
Black, White and Red
We could see a page primarily in black&white (greyscales) with only a few highlighted elements in red but feel free to experiment! An emphasis on graphical language could be a nice one!
CONTENT
In terms of content we want to project a reduced and adapted version of the corporate website. Some texts may be taken from the original page but some will have new content generated for them. The site will be available in German and English. A sitemap is available for download (should explain the navegation) and more detail is given below. But keep in mind: Change happens!
1. Home
This should be with a refreshing design, give a first glance at what intercom is and guide the main user groups to where they need to go. The idea is to have:
A) One large graphical element (ex.: cool photo of our office, maybe changing between different photos);
B) One text element with a list of key facts illustrating the relevance of Intercom as a heavyweight in the European Internet Sector:
Text:
... more than 15 years experience investing in internet businesses
... Spain’s largest investor in internet businesses, since 2009 present in Germany
... more than 44 developed businesss and minority holdings in another 15 ventures
... employs more than 650 people across the different businesses
... creates an outstanding work environment; has been chosen „Best Place to Work“ in the last years
...successful exits like the sale of the last stake in the job portal Infojobs at a total valuation of 500mio Euros
... partial exit in 2009 also at the download portal Softonic where 15% were sold for 26mio Euros
C) One teaser for entrepreneurs with a link to the corresponding section (Link & short text),
Text:
Entrepreneurs...
...if you have an idea or a Start-up and are looking for a partner to make your dream come true...
D) One teaser for job-seekers with a link to the corresponding section (Link & short text)
Text:
Job-seekers...
...if you can see yourself as working in a fast growing, dynamic and young company and want to add to Intercom’s success story...
E) One teaser for what we are (short explanation)
Text:
Grupo Intercom is one of Europe's leading companies in financing and developing online businesses.
2. All other projects
- All other projects – List of approx. 50 businesses with brief descriptions (2 – 5lines)
All businesses are listed under en.grupointercom.com/grupointercom/businesses-developed.cfm and en.grupointercom.com/grupointercom/partly-owned-companies.cfm. You can also see the sort of text we would use to describe each business.
Here as mentioned before we are primarily looking for how you solve the sub-navigation, and deal with the wealth of content on one site.
NOTE:
- Those behind the project speak English, German and Spanish.
Information client
Background
This webpage is for the recently opened Incubator in Berlin. Grupo Intercom Germany invests in Internet Start-ups very early-on. These businesses then set up in our offices in Berlin where we help them grow. Grupo Intercom Germany is the younger German version of Spain's largest owner of on-line businesses. The first business Intercom opened in Germany is guess what: 12designer!
Some general info on Grupo Intercom:
Grupo Intercom is Spain’s leading company in creating and developing online businesses. Since the Groups foundation in 1995 it has started more than 40 online businesses and has minority shareholdings in another 15 businesses. Major success stories include InfoJobs.net (Europe’s largest Job Portal), Softonic.com (the world’s second largest download portal) and emagister.com (Europe’s leading portal for education).
Today Grupo Intercom employs more than 600 people across its majority shareholdings. The businesses are present in over 100 countries around the globe and well over 600 million pages are viewed per month. In 2008 Grupo Intercom itself went international by opening its first international incubator in Berlin.
It is not only economic success that makes Grupo Intercom exceptional but it has also been continuously been elected among Spain’s best places to work. In 2008 Grupo Intercom was elected Spain’s best place to work overall and in 2009 it came in second place according to the Great Place to Work Institute.
Formats désirés: PSD
Matériel
- logo_grupointercom_eps.eps
Logo EPS transparent - logo_grupointercom_jpg300.jpg
Logo JGG - logo_grupointercom_todo_blanco.EPS
LOGO EPS White - Visio-Intercom DE content map.pdf
Content map for navigation structure
Cible
This webpage has essentially three different target groups:
1. Entrepreneurs with business ideas looking for investors
2. Job-Seekers who would like to work for the group or one of the businesses
3. Journalists & Opinion leaders (bloggers, etc...) who would like to talk about Intercom or some of its businesses
Focus is on the first two target groups (entrepreneurs & job-seekers).
Ces créations nous plaisent...
www.grupointercom.com
Not in terms of design but in terms of content this will be a good guide
