#25 this has some promise. It doesn't need to have an icon (HR graphical element again), it's just adding it for the sake of it. The colours are too health orientated in my opinion, at least in the way that they are used. Typography could work very well if worked on a bit. For example if it was in a classic typeface without the white lines in the H and R. Again, the tagline will not reproduce well at this size.