"hahahaha, awful. I think I'll never take part again in any project in this website, due to client's lack of knowledge. Cheers and byebye. Pathetic."
In a creative process, brain is not the only role playing: sometimes our heart whips our pride or our disappointment, and when we should breathe and let our thoughts get settled, we throw a verbal brick, going beyond any basic manners rule. We tend to forget that there's a person behind the screen, another human being. And we shall treat him/her not only with respect, but also within the Netiquette limits.
Netiquette? What the duck is that?
[12designer not only connects designers and clients; if necessary, we also teach them something new ;-) ]
Netiquette rise up in the middle 80's, as a gentleman's code. Those times: when Internet was only affordable for a few, when 56K modems were high-speed, when telephonic flat rates were a chimera. At that time you paid for each minute you were connected to that narrow-band. Therefore, you had to be brief, precise, polite and considerate.
Manners, the fact of thinking about the person-behind, was and still is basic in Netiquette. And that's what we want to keep alive in 12designer. We want to generate a professional, friendly meeting point, with mature and responsible people: a place where you wich to come back to. We all have to bear in mind that the nicer behaviour gets, better results for everyone will be obtained: satisfied clients, better valued designers. Of course, this has nothing to do with censorship: you're all free, and invited to share your thoughts and concerns (btw, this Blog is the best place to do so), but always starting from a respectful and constructive criticism point.
Therefore, here are our Netiquette adapted rules.
1.- Be gentle
We know school is clearly something you left behind long time ago, but they tought us some good things: whatever you want to say, say it, but with style and manners. Cursing and attacking won't be accepted as "freedom of speech", and therefore will be eliminated. "Thanks" and "Please" are always a good playing hand.
2.- Be respectful with prices and briefings
Let's bear something in mind: many of our clients are "newbies" in this design world. They don't a have a clear idea about what a good money price is, or the importance of a good brief. A polite advise about our (or yours) rates, or what's missing in the brief, will always be helpful for eveybody. In fact, it happens often that a polite comment makes the point to the client and he increases the budget (in case of doubt, dear clients, is always better to take a bit more of time to write a better briefing, or to put a couple of Euros more on top).
3.- Be a feedback-friend
In a project, feedback in basic: consists in open questions and queries, about briefing, designs, projects, everything. Answers, of course, shall be open too. As proper feedback, an example would be a polite comment that states that this budget may not be extremely motivating for designers to be part of the project. Clients, specially those who have never worked with graphic artists before, need friedly advice.
4.- Be a creativity friend: make it grow, don't mow it down
Creativity is a vulnerable and fragile animal. Bad words and aversion can easily kill it, and if creativity dies, 12designer dies too. Criticism is welcome, but has to be always constructive, for everyone of us. We don't pay attention to any Degree or Bachelor, but to quality of presented work: we welcome equally both experienced designers aswell as fresh newbies. It's the work what cathegorizes them, not us. Likewise, in order to protect creativity, we protect designs copy rights: in case of copy or steal, please contact us immediately.
5.- Be respectful with everyone's decisions
At the end, client takes the decision. And it may happen that "objectively" your design is "better" that the winning one. But bear always in mind: client has to choose, and not always the technically-most-complex proposal will give him/her the best result for his/her business. And that's something he knows better than us, no matter how deceiving could that be for you. Build everything up from that decision: think why that decision has been taken, and bear that in mind for your next works. We all learn something new everyday.
At the end, all these rules could be reduced to one: be with others exactly how you want them to be with you. And unless you profess sadomasoquism, that means: be nice with others.
Cheers!
12designer Team
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