New logo for Gazelles.com
Industry: Marketing and Consulting
Description
We need a new logo for Gazelles.com, one of the most important websites of the English-speaking marketing landscape. Our actual logo can be seen at www.gazelles.com: our new logo proposal has absolute freedom in colours and forms, but has to respect the whole page structure and play well within it. Claim (“Growing leaders, growing companies”) must be aswell respected.
Client information
“Gazelles” is a technical term for growth companies – any firm growing 20% per year or more for four years in a row is considered a gazelle. That means: our website is business-oriented, professional and marketing-specialized. Our logo has to work in that direction; nevertheless, shall not be boring or academic: we are dynamic, always opening new ways for company-thinking, and this aspect must be represented too.
Desired formats: EPS AI Indesign
Target audience
Our main target group are professional, business-oriented entrepreneurs, between 25 and 45 (but slightly tending to lay in between 30 and 40), middle-high class.
