Press release
Professional crowdsourcing: 12designer launches prepaid services
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Berlin, January 27th, 2012: 12designer.com, European market reference for crowdsourced design, introduces prepaid services with a clear aim: to boost the professional user experience for both parties, clients and creatives.
"If something works, you shouldn’t touch it. Unless you really make it better. And now we really improved 12designer with prepaid services”, stated Eva Missling, 12designer’s founder and CEO, regarding their recent update on Monday, January the 23rd, when the brand new Prepaid feature came into effect.
Until now, the standard process was privately solved between client and creative, which sometimes led to misunderstandings regarding idiomatic and invoicing differences. From now onwards, when a client posts a project at 12designer, he’ll be able to hand out the project’s prize from the very first moment, and 12designer will keep the money safe and transfer it to the winner when the whole process is over
“Prepaid design contests are a logic and professional evolution”, says Missling, “as long as it improves the global professional experience at the platform. We always strived to offer the level of service of an agency, but with the unstoppable potential of an ever-growing creative community; now this feature ensures full service, best results, and deepens into the model we have foreseen for the next future”.
Why? Because prepaid services mean more security and clearness from everyone, and, as Missling declares, “if we foresee for 2012 a clear trend towards “curated crowdsourcing”, you can’t expect to have a professional harvested community without providing added value to their work”.
Prepaid has been favorably received by 12designer’s clients: after 48 hours, the prepaid option reached an impressive rate of 50% of the total projects, which shows clearly how wished this new functionality were. “A great figure that allows us to keep up the work and improve further features, which will allow us to strengthen our internationalization process and to provide a better service anywhere in the European Union”, concluded Missling.
About 12designer
Based in Berlin, Germany, 12designer is leading European creative marketplace where offers and demands of design and communication work meet. Logo, flyer design, naming strategies, slogans, commercial banners, websites or promotional videos: client publishes a project and sets a price, the creatives send their proposals in an open competition and the client buys the one they like the most. Founded by Eva Missling in 2009, 12designer features now creative contests in 5 languages: English, French, German, Italian and Spanish.
Press contact
Ralph del Valle
12designer GmbH
Schlesische Str. 29-30
10997 Berlin
Tel.: +49 30 60989596-7
E-Mail: yourteam@12designer.com
