Press release

Get in 10 days a perfect name for a new business: 12designer goes on Naming

Download press release as PDF

Berlin, Nevember 10th 2009: 12designer, the online market for design projects as creative competitions, offers to its clients a brand new functionality for start-ups or new products: Naming.

Choosing the right name for a brand new company, or for a product just about to get launched in the market, is crucial to achieve success in a business. This delicate occupation, often unaccessible, is now achievable at www.12designer.com, where more than 2500 talented minds from our creative community will find the perfect name for a company or product.

It's not easy to find a good name. Must be short and forceful. Must stand out from competitors. Must state its territory just by mention. Must be, at its best, multilingual and transnational. And of course, must not exist previously in another country. As shown, naming is quite a demanding work that requires 100% professionalism in creativity and market analysis.

12designer offers the perfect solution: create a brief, publish a project and client will receive immediately proposals from our creative community. The desired name will pop up from them, client chooses a winner and buys unlimited rights of use at price initially stated. Of course, all this will run under privacy agreement and at zero costs, due to our launching period. Settling a fair price, it would normal to receive around 100 proposals from at least 30 creatives.

Eva Missling, CEO and 12designer founder: “The creativity of our designer community and its ability to find a right name is amazing. As an example, we settled a project to name a freshly created company in the real estate market. Project was indeed a success: 66 creatives submitted 199 proposals in 20 days. Or just now, we had a naming project for a sneaker shop in Hamburg: 56 proposals in 3 days! Diversity in submissions and process' speed shows 12designer's online naming as a perfect option for start-ups: elsewhere, you could order a name, but at 12designer you can order your name, and then your logo, and then your website, and then...”

About 12designer

Online marketplace where offers and demands of design work meet. Logos, visitcards, commercial banners, websites: clients post their projects and set a price, designers send their proposals in an open competition and client buys the one he/she likes most. Founder is Eva Missling, and 12designer is the first business developed by Grupo Intercom in Germany. German version was online in March 2009 and Spanish version in June 2009. The 12designer team works in Berlin and Barcelona.

About Grupo Intercom

Grupo Intercom is the main reference in Spain in creating and developing new online businesses, specially online classifieds. During its existence, more than 40 businesses have been created in the Internet. From its very beginning, Grupo Intercom has always been well-known for its constant technological innovation and its leadership capacity to create profitable projects in different sectors. Their aim: achieve a worthwhile business model, that ensures both professional and personal fulfillment to its workers. In Grupo Intercom work 650 persons, and it's one of the 50 best working companies in Spain, according to the Great Place to Work Institute. Grupo Intercom headed towards internationalization in 2004, and their audience breaks the 580-Million page views by month mark. Their business turnover in 2008 was 34,3 M. Euros, and benefits before taxes, 8,8M Euros. The creation of Grupo Intercom Germany has an aim: to replicate the online business model in Germany with the same success as in Spain.

Press contact

Ralph del Valle
12designer
c/o Grupo Intercom
Schlesische Str. 29-30
10997 Berlin
Germany
Tel.: +49 30 81 79 737 - 0
Fax: +49 30 81 79 737 - 1
E-Mail: press@12designer.com