You could set the extension of the project from 3 to 30 days. We normally recommend planning that a logo contest needs between 7 and 10 days to reach its best results. That is enough time for logo designers: they’ll be able to have ideas and to submit them within this time frame. If you find a great logo design before the project ends, you could choose it as winner at every moment, therefore ending your project. Or: if you reaching the deadline and you still need a couple of days to have a clearer point of view, you could extend the project deadline for 7 days more.

Which rights from your logo do you receive?

When you buy a logo proposal from a logo designer at 12designer, you’ll get its exclusive, transferable, non-time-limited, regionally unrestricted and irrevocable rights of use, after payment has been effectively received. The transferring of the rights of use is regulated through 12designer’s Terms & Conditions.

What if you don’t find the logo design you’re looking for?

If you don’t like any of the design submissions, you don’t have to buy necessarily one. Before and during your project, you can choose to guarantee your project or not. If you’re not happy with the logo proposals at the project’s end, you’ll receive the publishing fee from your logo contest back.

In which file format has to be the company logo delivered?

You have to tell the designer first if you need a vector file of your logo or not. With a vector graphic file, you could scale up your design as much as you want, without any quality loss: no matter how big, your logo design will never have tiny pixels or look like something cheap. To ensure the possibility of executing slight changes to the design in a future, you should ask for an open logo design file, like an .eps. If you need your logo as a web logo, it would be enough to ask for .jpg or .png files.

What do I have to include in the creative brief, in order to get a professional logo design?

You should write down in your creative brief as much information as possible about your company and your expectations regarding your next logo.

Which is your branch? Which target group are you addressing to? How many competitors do you have, what do they do, what differences your company from theirs?

If you already have a slight idea about your next logo, describe as much as you can how should your company’s logo be. And let the designers implement your idea in a graphic language. Let’s say, you wish to have a symbol in your logo, and then the logo designer thinks about which is the best matching symbol for your company’s logo. Same rule applies for colour of typography preferences. You should remark clearly which is the innovation space for your logo design, but you also have to allow the designer to fill that space with his/her ideas, and guide him/her with constructive feedback to find the best logo idea for your company.

If don’t have a clear idea about your future logo, a wise decision is to leave the creative work in the designer’s hands. So will you reach a wide diversity of ideas and you’ll receive many different logo proposals, making it easier for you to choose a winner.